News Archive - SAP Engagement Cloud

The new 2026 SAP Engagement Index reveals the scale of the Experience Divide — and the growth opportunity for brands that close it

March 24, 2026

U.S. consumers abandon brands over disconnected experiences — yet only one fifth of companies see a problem

Latest News

Untitled Design

February 19, 2026

SAP Engagement Cloud: Bringing Enterprise Grade Engagement to Marketing Teams Worldwide

Featured News Gartner Mq 2026

February 5, 2026

SAP Named a Leader for the Seventh Time Running in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

Featured News Why Brands Are Losing Customers

January 8, 2026

Quiet Quitting v Default Loyalty: Why Brands Are Losing Customers They Thought They Owned

Featured News Holiday Shopping Uk Germany

November 20, 2025

Beyond the Holidays: How Mizuno Turns Seasonal Shoppers into Lifelong Loyalists

Featured News Automotive

November 10, 2025

Mohamed Yousuf Naghi Motors – BMW Group KSA Transforms Automotive Customer Engagement with AI-Powered Personalization

Featured News Cli Connect Launch

October 8, 2025

The death of brand loyalty? Gen Z drives a loyalty ‘recession’

In the news

Personalization at Scale: Designing AI Experiences That Build Trust, Not Surveillance

SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI

The Unifying Effect of Customer Engagement on Business Functions

SAP and Google Cloud Partner to Bring Agent-Based AI Execution to Marketing

The engagement divide: why brands think they’re winning while customers walk away

SAP’s engagement warning: brands think they’re doing fine – customers disagree

UK consumers abandon brands over disconnected experiences — yet only one fifth of companies see a problem

UK consumers abandon brands over disconnected experiences - yet only one fifth of companies see a problem

SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration

SAP Launches Fresh Cloud Feature to Drive Enterprise Engagement

SAP rebrands Emarsys as Engagement Cloud for AI CX

SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy

SAP Named a Leader for the Seventh Time Running in the 2026 Gartner Magic Quadrant for Personalization Engines

Bringing Dark Data into the Light: Why Retail Operations Must Act in 2026

AI is reshaping how we shop — here's how brands can keep up

How agentic AI is becoming retail’s make-or-break battleground

Customers are “quiet quitting” in latest test for loyalty

Connected Commerce: How Real-Time Orchestration Makes Omnichannel Shopping Feel Effortless

Why brands are losing customers they thought they owned

Disconnected systems holding back brands from achieving greater customer loyalty