Connect In-Store and Digital Marketing
Unlock and activate omnichannel data to deliver 1:1 personalization
Deliver a connected omnichannel customer experience from online to in-store and back with unified first-party data, Mobile Wallet, and AI-powered marketing automations.
Do more in-store with 1:1 personalized shopping experiences, powered by connected omnichannel data
In the ever-changing world of commerce, customers expect personalized experiences. If you want to meet those ever-increasing expectations, your stores can’t exist as silos. By integrating with your commerce channels, SAP Emarsys bridges the gap between online and offline, creating a two-way flow of data that connects businesses and consumers — driving 1:1 personalization at scale.
Capture first-party data and drive repeat purchases
Integrate online loyalty programs in-store
Track performance with a dedicated store dashboard
Promote in-store shopping with Mobile Wallet
Make data-backed decisions with AI-powered insights and analytics
Gain real-time visibility into the performance of your stores with dedicated store dashboards. By tracking your marketing impact down to country, city, store, and even specific product categories, our AI-powered analytics give you the insights you need to make quick, data-backed decisions that drive business outcomes.
Connect in-store and online purchase data to uncover true CLTV
Identify previously unknown in-store customers by collecting email addresses at point of sale. With enhanced agility to onboard your data faster, SAP Emarsys automatically connects your in-store customer data, giving you the insights you need to uncover their true lifetime value.
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Turn POS into a digital revenue stream
Use your consolidated in-store and online first-party data to monetize point of sale with 1:1 personalized product recommendations. By gathering customer email addresses during a purchase, you can enrich e-receipts with targeted recommendations based on in-store purchases, online shopping behavior, and product affinity.
Increase AOV and CLTV with AI marketing automations
Take marketing impact beyond your in-store customer interactions with sophisticated, AI-powered marketing automations that reduce churn and drive repeat business. Nudge customers towards that all-important second purchase, upsell buyers collecting orders from your stores with recommendations for products in-stock at that location, and much more.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Close the in-store-online loop with Mobile Wallet
Remove the friction of in-store identification and reach your customers anywhere with personalized marketing campaigns. From loyalty cards to limited-time coupons and vouchers, Mobile Wallet helps you reach mobile customers without needing an app and drive loyalty with relevant offers at the most impactful moments.
Drive foot traffic and enhance the in-store experience with mobile
Create a frictionless in-store experience with dedicated mobile strategies. Use real-time geofencing to deliver personalized push offers that entice customers into nearby stores. Use SMS wait time reminders so customers can still browse your store while waiting in line to make a return. Increase mobile loyalty program sign-ups with in-store signage.
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Customer stories
Driving in-store and online revenue with personalized, omnichannel customer engagements
Hear their story
Learn more about how in-store fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
SAP Emarsys captures customer behavior across your website and digital channels, then integrates it with offline data sources such as point of sale systems and clienteling apps to enrich customer profiles. This unified view supports more precise segmentation, enables consistent 1:1 personalization across channels, and can trigger real-time automations that drive conversions and repeat purchases.
SAP Emarsys can help identify customers at point-of-sale and connects online and offline data into customer profiles to enable 1:1 personalized shopping experiences in-store. When customers identify themselves — for example, via a loyalty program, mobile wallet pass, or email capture — retail staff gain real-time insights such as purchase history and preferences. This allows store associates to recommend products, apply personalized promotions, or trigger in-store-exclusive offers directly from their clienteling app or at the register, creating a seamless experience that mirrors online personalization in a physical setting.
Mobile Wallets allow brands to distribute digital loyalty passes, coupons, and vouchers directly to customers' mobile devices. This frictionless experience eliminates the need for apps, simplifies in-store identification, and supports targeted campaigns to boost foot traffic and sales. SAP Emarsys provides a native Mobile Wallet solution, integrated with iOS and Android wallets, for marketers to create, personalize, distribute and update passes through their preferred engagement channels from email to mobile.
Yes, SAP Emarsys can seamlessly integrate online loyalty programs into physical stores, recording offline transactions and redemptions. This allows customers to earn and redeem rewards across channels, extending loyalty engagement while providing businesses with richer first-party data for personalization and future loyalty offers.
SAP Emarsys combines online and offline behavior into a single customer profile which fuels AI powered recommendations and insights like a customer's future spend or likelihood to churn. This data can be used by sales associates to provide personalized recommendations or offers during an in-store visit, or even added directly to in-store digital receipts to encourage repeat purchases.
SAP Emarsys provides Store Reporting, a purpose-built analytics tool for measuring in-store performance and the impact of marketing activities. It delivers real-time insights on revenue, purchases, average units per transaction, and average purchase value, all accessible through intuitive dashboards. Marketers can filter results by date, location, store, or product category, and analyze trends at the country, city, or store level. This helps optimize in-store marketing strategies and drive stronger business outcomes.