See SAP Engagement Cloud in Action

3 Minute Demo

Deliver 1:1 personalized campaigns at scale.

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The customer engagement solution trusted by leading brands and innovative marketers across the globe

01 Retail Ecommerce Unify Your Customer, Product, And Sales Data

Unify customer, product, and transactional data

Create a single customer view that unlocks real-time customer engagement.

AI segmentation interface illustrates template options for segment creation

Create dynamic segments with AI

Use AI and predictive analytics to optimally engage customer segments based on lifecycle stage.

Flowchart diagram depicting a Win-Back Cross Channel Journey with icons and nodes showing CRM ads.

Deploy fully customizable journeys fast

From single-channel sends to sophisticated campaigns, do it all from one platform.

Web pop-ups and email ad promoting The New Spring Collection with Free Shipping Over $50.

Personalize campaigns across channels

Tailor content across every channel with ease using drag-and-drop tokens.

Dashboard with analytics displays graphs and metrics.

Access AI-powered intelligence and analytics

Let AI guide you to make smart decisions that get results fast.

Graph shows revenue growth by customer lifecycle stages; labeled categories include win-back repeat

See current and potential revenue impact

Built-in reporting shows where potential revenue and growth opportunities lie.

Watch our 3 minute demo

Deliver 1:1 personalized campaigns at scale.

Watch now

Power personalization across multiple channels

Consolidated data is the single biggest hurdle for marketers to deliver personalized customer experiences. SAP Engagement Cloud allows you to bring together data sources across your business and activate them across every marketing and commerce channel.

Power unique engagement and build meaningful connections across your business

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AI Marketing

Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.

Personalization

Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.

Customer Data

Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.

Marketing Automation

Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.

Omnichannel Marketing

Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.

Customer Loyalty

Actively engage customers and build brand loyalty across every customer interaction with SAP Engagement Cloud’s native loyalty solution.

Strategies and Tactics

Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within SAP Engagement Cloud — that are ready to deploy.